Press Release

FOR IMMEDIATE RELEASE

Joining Forces for Change and Awareness in Global Fair Trade: Marketplace Coffee Company and the World Fair Trade Organization partner together.

Washington, Utah, USA - September 20, 2017 - Marketplace Coffee Company and the World Fair Trade Organization (WFTO) celebrate joining forces. Together they have created a campaign to support fair trade in the coffee industry. The efforts will be focused on following WFTO’s strict standards for fair trade and the inclusion of WFTO’s seal of approval on all of Marketplace Coffee sleeves. Marketplace Coffee’s large customer base worldwide, and WFTO’s strong following and rigorous code of ethics makes for a perfect partnership to create a massive impact on fair trade practices. Making a difference one cup of coffee at a time.

Working as partners, Marketplace Coffee agrees to adhere to these main principles created by the WFTO. They are as follows:

·       Principle One: Creating Opportunities for Economically Disadvantaged Producers.

·       Principle Two: Transparency and Accountability.

·       Principle Three: Fair Trading Practices. (10 Principles of Fair Trade, 2015)           

About the World Fair Trade Organization

“WFTO and its members believe changing the practices in the supply chain to follow the 10 Principles of Fair Trade is the path to seeking trade justice and equity in the international trading structures. To be able to deliver the promise of Fair Trade, practices from the production to sale of products should pass the global Fair Trade Standard set by WFTO. Fair Trade scrutiny should not only focus on the production sphere but also on the buying behavior of organizations. This is because for WFTO the burden of proving Fair Trade compliance covers the entire supply chain, and is not the sole responsibility of producers.” (Our path to fair trade, n.d.)

About Marketplace Coffee Company

Since 1990, Marketplace Coffee Company prides itself with the freshest coffee beans from the best coffee farms in the world. Striving to be a socially responsible corporation, steps have been taken everywhere possible to offer sustainable packaging, low carbon footprint locations, and the best coffee in the world. These efforts are what make Marketplace Coffee the best in coffee in the world.

Headquartered in Washington, Utah, USA, Marketplace Coffee operates in 70 countries and employs more than 15,000 people worldwide. In early 2017, Marketplace Coffee operates more than 1,000 stores globally. For more information, visit the Marketplace Coffee Company’s corporate website: www.marketplacecoffee.blogspot.com.

           

Together we can bring awareness and make a difference in the world’s trade market.

For more information, please contact:

Priscilla Jensen ~ Global Brand PR Manager

Marketplace Coffee Company

(435) 429-9090

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